YouTube has launched Super Chat features to counter Facebook and Twitter live streaming services on Tuesday, February 7. The new YouTube mobile live streaming feature allows content creators whose channels have more than 10,000 subscribers to broadcast through apps tailored for mobile devices such as smartphones, according to product managers Barbara Macdonald and Kurt Wilms.
Google-owned YouTube has supported live streaming of video through computers for about six years, even broadcasting US presidential debates online.
MacDonalds and Williams said, “It’s a launch that’ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives and creativity.”
“Super Chat is like paying for that front-row seat in the digital age,” Macdonald and Wilms said.
YouTube added a financial incentive in the form of a “Super Chat” tool that lets online video stars make money from fans willing to pay to “stand out from the crowd” by having their chat messages highlighted in bright colors and pinned to the top of text conversation boxes for creators to see.
The new YouTube mobile live streaming feature came as an alternative to a Facebook Live tool that lets people stream live video at the social network.