Google now become the most valuable brand in the world and surpassed Apple. In the latest Brand Finance Global 500 report, Apple comes in second, followed by Amazon, AT&T, Microsoft, Samsung, Verizon, Walmart, Facebook, and ICBC.
Before Google, Apple was on top, but lack of innovation, the Apple company surpassed by Google. Brand Finance’s analysts feel that Apple has “over-exploited the goodwill of its customers” and has “repeatedly disillusioned its advocates with tweaks when material changes were expected.“
Google has been given a brand value of $109.47 billion (roughly Rs. Rs. 7,36,016 crores), compared to Apple’s $107.141 billion (roughly Rs. 7,20,294 crores). According to Gadgets360, here the report is talking about the minimal changes introduced on iPhone devices year after year. Furthermore, the report says that “the snaking queues of early adopters have shrunk almost to the point of invisibility,” and that “Apple’s loss has been Google’s gain.”
Google held the world’s most valuable brand title in 2011, and has now regained it back. Most of the credit is gone to its Search business, which largely remains unchallenged, and is the mainstay of its advertising income.
After Apple, Amazon took the third spot with 53 percent brand value growth. The analysts feel that the “firm is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it.”