Vodafone India announced free incoming calls while roaming nationally for all its customers from Diwali on Friday. After Diwali, Voda customers can travel anywhere in the country and can make and receive roaming free calls. In India, Reliance Jio is offering free voice telephony across the country including outgoing calls as well, which is a big challenge for the entrenched players who derive a bulk of their revenue from the voice business.
Sandeep Kataria from Vodafone India said in a statement, “As part of our ongoing 200 million customer celebration, providing free incoming on national roaming will ensure that our customers do not think twice while travelling out of town.”
He also added, “Even though outgoing charges while roaming had become comparable to home charges, consumer research has shown that incoming charges while roaming have been a hindrance to worry free usage.”
BSNL is also offering free incoming call on national roaming since June 15, 2015. At present, most telecom operators charge a tariff for providing free incoming calls during roaming.