Digital Idea App is a latest app launched by Idea Cellular to counter Reliance Jio apps. Idea said that the launch of the Digital Idea apps is part of its transition to becoming a pan-India mobile broadband operator and full service digital solutions company.
After launch of this app, Idea will launch movies, TV, music, and gaming apps, among others. These apps suite to take on Reliance Jio’s range of apps that come pre-loaded with Lyf phones.
Idea had announced plans to launch these content apps, which were called Idea Games, Idea Videos, and Idea Music. Idea Chat is another app that the operator planned to launch alongside the content apps in the January-March quarter.
These apps are aimed at the “on-the-move online generation” and these new apps will compete with include JioCinema, JioTV, and JioMusic. According to our sources, Idea will launch more apps, namely Idea TV, Idea News & Magazines, and Idea Storage. It will also launch the Aditya Birla Idea Payment Bank, in which Idea Cellular has a 49 percent stake, in FY17-18.
Currently, Idea offers music and movies to its consumers as discounted subscriptions for Hungama Digital and EROS content.